Assignment
HISWA Association and 12 enthusiastic water sports entrepreneurs have joined forces to put the province of Groningen on the map as a boating destination. For a day’s sailing on one of the lakes or a multi-day trip through this versatile province. AbelLeisure was asked to develop eight digital sailing routes, a book and information panels so that (even) more people will discover Groningen from the water.
Created
Boating book & digital routes
AbelLeisure has developed eight multi-day boating routes, attractively presented in a photo-rich book. For each route, you will also find a number of tips for exploring Groningen further on foot or by bike. This will make your stay in Groningen even more fun! The routes are linked to the unique themes of Marketing Groningen, each of which tells you its own story about the special nature, culture and history:
• Wadden Sea World Heritage Site
• Battle against the water
• Peat colonies
• Borderland, Fortress Land
• Borgen, the castles of Groningen
• Grain Republic
• Hanseatic League & trade
All eight boating routes are available in the RoutAbel app, which navigates you and tells you special stories along the way. Stories about centuries-old fortified towns, the peat colonies or the battle against the water. And you get tips: where to moor, which bridge to operate yourself and where is the nicest terrace? You can download the RoutAbel app for free in the Apple or Google appstores.
Information panels
In addition, 11 information panels have been developed from BioPanel, a bio-based plastic composed of renewable, plant-based raw materials. These panels show a sailing route that can be started from the respective marina. They have been placed at participating marinas.
Opdrachtgever
Sailing through Groningen is a collaboration between HISWA Association, Marketing Groningen, Routebureau Groningen, AbelLeisure and eleven marinas. Made possible partly thanks to a contribution from the Province of Groningen.